Retail

VR training for Retail

Typical use cases:

  • Safety protocol
  • Rolling out new processes
  • Customer service
  • Fulfillment
  • New hire assessment
  • Manager training
  • Culture and values

Retailers across every category are changing the way they operate. Safely and efficiently helping customers is paramount and onboarding new hires is more important than ever. Retailers need a proficient workforce confident to contribute right away, especially when following safety guidelines, handling new processes, and communicating with customers. VR training is helping retail businesses reduce training times while improving knowledge retention across dozens of use cases, including hard and soft skills.

Going through the VR and actually feeling like I’m physically in [the store] and making those decisions, it makes me feel very comfortable going straight to the sales floor because I’ve already done it.

-A Walmart associate

Safety protocol

Retailers continue to adjust to rapidly changing standards for workplace and customer safety. VR training is an excellent way to train associates on hygiene and sanitation practices because it offers a safe environment to experience situations without risk.

Rolling out new processes

Ever-evolving circumstances require new processes and/or equipment that associates must learn. With VR training, associates get hands-on learning to practice performing the new process and using new equipment, which shortens their time to proficiency and doesn’t require trainers to travel nationwide. More importantly, associates are on the floor contributing sooner because training times are significantly reduced – in some cases, from an entire day down to 15 minutes.

%

reduction in training time from 8 hours to 15 minutes

Read Walmart’s story

Customer service

It’s impossible for in-store or contact center associates to know what customers are going through, but every customer deserves great service. VR training allows retail employees to walk in the shoes of their customers so they’re better prepared to provide excellent, empathetic service. In the headset, associates are transported from the store or contact center to inside the home of the customer. They experience the customer’s life, rather than simply read or watch videos about it, which helps them relate more sincerely and offer better assistance. 

Fulfillment

With seasonal spikes, retailers need to get supply chain workers productive on the job as quickly as possible. VR training helps test workers on the proper packing of items into a box, including everything from choosing the right box size to labeling. The goal is to improve speed to productivity. Within the VR training experiences, workers are also exposed to warehouse safety advisories, which are always top-of-mind in this type of work.

Webinar series

retail 360 summit

Retail 360: Transforming retail associate training

This exclusive video series features firsthand accounts from retailers like Walmart and Verizon who are using VR training today. Register to gain access to six sessions on how to use VR training for improved customer experience, safety, and operations. Plus, get tactical insights into what it takes to get started with VR training at your company.

Register now

New hire assessment

It is generally difficult to objectively assess employees in the company-specific tasks they’ll face in the next role. VR-based assessments test aptitude for a given position during hiring or promoting, from front-line associates to middle management to executive level. In the headset, associates face real-life situations – like calming an angry shopper or delivering effective workplace feedback – that test knowledge of store departments, decision-making, leadership capacities, and soft skills to place employees in the best-fitting job. VR assessments add an additional layer of insight, especially for skills that are traditionally hard to measure, that can help paint a more accurate picture of candidates. 

We use VR to assess associates’ listening and problem-solving skills to see if, for example, they’re a good fit for a team leader role.

-Heather Durtschi, Sr. Director of Content Design & Development, Walmart

Manager training

Good managers often demonstrate a combination of strong communication skills, adaptability, resilience, coaching, and empathy. Yet, many managers often lack experience in one or more of these areas. Practicing these skills with simulated coaching sessions in Virtual Reality can add huge value. At the end of the simulation, learners watch and listen to themselves for self-evaluation, an important tactic for long-term retention of the material and to better assess their impact on other team members.

Culture and values

Values-driven organizations always are looking for ways to reinforce their culture, as it contributes to a strong employee experience and customer experience. During onboarding, new team members are learning and applying company values with VR training. In the headset, training times are significantly reduced, as the experience takes learners around a virtual store, simulating common interactions between team members and customers while highlighting each core value.

16

times more likely to recall all six Sprouts values

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